My Strategy for Business Validation and Customer Engagement

Part of the journey building tech products as a micro-entrepreneur

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Collect money upfront.

Receiving a promise of payment is not the same as validation; it's actually a polite rejection. It would help if you got customers to make accurate financial commitments to confirm your business idea.

Services like PayPal, Stripe, Cash App, and Venmo make it easy to collect payments nowadays. The goal is to gauge people's excitement about your product or service.

My preferred method of validating a product's market is to connect with potential customers. I present my offering, ask for payment, and observe their reactions.

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Preselling to your initial customers is the best approach for entrepreneurs when launching a business. This method helps you identify which customers are likely the easiest to work with and most aligned with your ideal customer profile. With these customers, you can go from zero to $1.

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