The ultimate success metric is customer value exchange

Memo: 11 things to check before lunching any product

1. It's important to collect money upfront rather than just receiving a promise of payment, as this indicates a genuine financial commitment from your customers.

2. Services such as PayPal, Stripe, Cash App, and Venmo make it easy to collect payments.

3. To validate a product's market, connect with potential customers and ask for payment, observing their reactions.

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4. Preselling to your initial customers is the best approach when launching a business, as it helps identify the most accessible customers and those aligned with your ideal customer profile.